Marketing and Sales

The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.

Details

Field of Interest
Business, Entrepreneurialism, and Management
Degree Type
Associate in Applied Science (AAS)
Academic Plan
Marketing and Sales (DEG)
Academic Plan Code
3094
Total credits required
62-69
Catalog Year
2024-2025
Effective Term
Fall 2023
Admissions criteria

None

Notes

Students must earn a grade of C or better in all courses within the program.

What You'll Learn

This pathway map will help you gain the expertise needed to:

  1. Use basic mathematics and accounting principles to manage the financial health of an organization.
  2. Apply current technology to specific business tasks.
  3. Apply effective oral, written, and visual business communication skills.
  4. Demonstrate critical thinking through written and oral formats.
  5. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations.
  6. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies.
  7. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations.
  8. Analyze marketing research to create marketing plans and forecasts.
  9. Create an ethically and socially responsible social media campaign.
  10. Analyze business advertising scenarios in the context of target markets.
  11. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process.
  12. Apply techniques for negotiating, overcoming objections, and customer service activities.

Successful completion of this degree may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based wages* for this degree. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information. You can click on any occupation to view the detail regarding education level, wages, and employment information.

Advertising and Promotions Managers

$99,360

Advertising Sales Agents

$55,030

First-Line Supervisors of Retail Sales Workers

$44,240

Sales Managers

$124,940

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

$68,410

* Career and wage information provided by Pipeline AZ using data, reports, and forecasts which are generated using government data sources. Sources

Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Pathway Planner tool in your Student Center to manage your plan.
  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include FYE101 and FYE103. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
  • Consult with your faculty mentor or academic advisor to determine educational requirements, including possible university transfer options, for your chosen career field.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course Number Course Name Requisites Notes Area Credits
BPC110 or
CIS105		 Computer Usage and Applications or Survey of Computer Information Systems Critical course CS or CS 3
GBS151 Introduction to Business Critical course Gateway course 3
ENG101 or
ENG107		 First-Year Composition or First-Year Composition for ESL FYC or FYC 3
MKT267 Principles of Sales 3
SBU200 Society and Business G, SB 3
FYE101 or
FYE103		 Introduction to College, Career and Personal Success or Exploration of College, Career and Personal Success 1–3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course Number Course Name Requisites Notes Area Credits
MKT263 Advertising Principles 3
MKT271 Principles of Marketing 3
GBS120 or
GBS233		 Workplace Communication Skills or Business Communication None or L 3
MA Mathematics 3–6
RE Restricted Electives 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course Number Course Name Requisites Notes Area Credits
ACC111 Accounting Principles I 3
RE Restricted Electives 3
MKT110 Marketing and Social Networking 3
CRE101 College Critical Reading and Critical Thinking L 0–3
ENG102 or
ENG108		 First-Year Composition or First-Year Composition for ESL FYC or FYC 3
RE Restricted Electives 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course Number Course Name Requisites Notes Area Credits
COM100 or
COM110 or
COM225 or
COM230		 Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication SB or SB or L or SB 3
RE Restricted Electives 3
RE Restricted Electives 3
HU Humanities, Fine Arts, and Design 3
SQ or SG Natural Sciences 4

Program Electives

A list of additional, alternative, or supplemental courses for this pathway map
Course Number Course Name Requisites Notes Area Credits
CIS103 Introduction to Social Media 3
GBS205 Legal, Ethical, and Regulatory Issues in Business 3
IBS101 Introduction to International Business G 3
MGT126 Customer Service Skills and Strategies 3
MGT251 Human Relations in Business 3
MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area. 3–15

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course Number Course Name Requisites Notes Area Credits
BPC110 or
CIS105		 Computer Usage and Applications or Survey of Computer Information Systems Critical course CS or CS 3
GBS151 Introduction to Business Critical course Gateway course 3
MKT271 Principles of Marketing 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course Number Course Name Requisites Notes Area Credits
MKT267 Principles of Sales 3
SBU200 Society and Business G, SB 3
FYE101 or
FYE103		 Introduction to College, Career and Personal Success or Exploration of College, Career and Personal Success 1–3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course Number Course Name Requisites Notes Area Credits
ENG101 or
ENG107		 First-Year Composition or First-Year Composition for ESL FYC or FYC 3
MKT263 Advertising Principles 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course Number Course Name Requisites Notes Area Credits
GBS120 or
GBS233		 Workplace Communication Skills or Business Communication None or L 3
RE Restricted Electives 3

Term 5

A sequence of suggested courses that should be taken during Term 5
Course Number Course Name Requisites Notes Area Credits
ACC111 Accounting Principles I 3
RE Restricted Electives 3
MKT110 Marketing and Social Networking 3

Term 6

A sequence of suggested courses that should be taken during Term 6
Course Number Course Name Requisites Notes Area Credits
CRE101 College Critical Reading and Critical Thinking L 0–3
ENG102 or
ENG108		 First-Year Composition or First-Year Composition for ESL FYC or FYC 3
RE Restricted Electives 3

Term 7

A sequence of suggested courses that should be taken during Term 7
Course Number Course Name Requisites Notes Area Credits
MA Mathematics 3–6
RE Restricted Electives 3

Term 8

A sequence of suggested courses that should be taken during Term 8
Course Number Course Name Requisites Notes Area Credits
RE Restricted Electives 3
SQ or SG Natural Sciences 4

Term 9

A sequence of suggested courses that should be taken during Term 9
Course Number Course Name Requisites Notes Area Credits
COM100 or
COM110 or
COM225 or
COM230		 Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication SB or SB or L or SB 3
HU Humanities, Fine Arts, and Design 3

Program Electives

A list of additional, alternative, or supplemental courses for this pathway map
Course Number Course Name Requisites Notes Area Credits
CIS103 Introduction to Social Media 3
GBS205 Legal, Ethical, and Regulatory Issues in Business 3
IBS101 Introduction to International Business G 3
MGT126 Customer Service Skills and Strategies 3
MGT251 Human Relations in Business 3
MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area. 3
Course Area Key

Gateway Course = Generally the first major-specific course in a pathway.

Critical Course = A course that is highly predictive of future success in a pathway.

  • CS = Computer/Statistics/Quantitative Application
  • FYC = First Year Composition
  • G = Global Awareness
  • L = Literacy & Critical Inquiry
  • SB = Social-Behavioral Sciences
Disclaimer

Students must earn a grade of C or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s official curriculum documentation for additional details regarding the requirements of this award (https://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm13?id=187824).

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.