While the phrase "under the influence" typically refers to someone who has imbibed alcohol or another mind-altering substance, in the era of social media platforms like Tiktok, Snapchat, Instagram, and Facebook, many of us find ourselves under the influence of content creators who document their lifestyle, review products, analyze our social and political landscape, or create memorable songs or visual mash-ups. These one-person media sensations, also known as influencers, capture the attention of thousands, sometimes millions, in our everyday scrolls. They affect what we purchase, how we think about politics and the wellness rituals we engage in. They might even be the source of a deep belly laugh or a new creative pursuit.
The power of influence goes way back. Think of the gravitational pull our sun and moon has on our ocean's tides. Or the Pope's centuries-long influence on Catholics, the English monarchy on tea sets, the 80s and 90s Michael Jordan on athletic shoes, Taylor Swift on her millions of Swifties, and Pharell Williams on couture fashion. This influence on the masses has been democratized with social media so that anyone – not just journalists, religious figures, or celebrities – with a smartphone and a robust online presence can present their point of view to sway others.
How does Phoenix College aim to democratize the college’s influence in higher education conversations or reach prospective students? A Social Media Ambassadors Program! "Social media is a powerful tool for community building and interaction," said PC's Social Media Marketing Coordinator Lynden Partch. "We recognize the growing need for authentic and diverse student perspectives to communicate effectively. This program is the perfect way to meet those needs with current and prospective students."
The Social Media Ambassador Program aims to recruit a diverse and passionate group of PC students to create content that engages audiences with their unique perspectives. Ambassadors will promote campus events, highlight academic opportunities, share resources, and tap into social media trends. "We want to encourage new and prospective students to explore more of what Phoenix College offers and participate in campus activities," Partch said. "The ambassador-built content will help grow PC awareness, from our programs to campus life, and make it easier for students to see themselves as part of our campus community."
As a social media influencer for many years, Partch understands the social media landscape. One of her videos documenting her attempt to use hair rollers went viral and was featured in Newsweek in May 2024. She attended Glendale Community College, earned her Social Media Certificate from Phoenix College and transferred to Southern New Hampshire University where she’ll receive her bachelor’s in Marketing, with an emphasis in Social Media, in October 2024. Partch has built a significant platform with 25,000 followers on Instagram and 1.5 million followers on TikTok. "I've seen firsthand how powerful these platforms can be and how much they have shaped the way we connect and communicate in today's society. This program has the power to reach and engage with students in an impactful way," she said.
Partch's work has generated many brand collaborations and event invitations from the American Country Music Awards, Cirque de Soleil, Country Thunder, Phoenix Fashion Week, Pretty Little Thing, and Malibu Barbie Cafe at Mall of America in Minnesota. Her knowledge and expertise in this industry are a boon for the Marketing department, Phoenix College, and the soon-to-be student social media ambassadors.
If you are eager to explore the power of your influence, gain valuable resume-building experience, and receive a $500 stipend upon completing the program, check out the qualifications and responsibilities of a PC social media ambassador and application. The deadline to apply is September 13.